While SEO and Social media are integral for the success of your HVAC contractor marketing strategy, your overall strategy should include more than just the three above. Your HVAC contractor marketing strategy should include customer service, SEO, Social media marketing, and PPC, as well. Below, we’ll go through some of the top ways to market your HVAC contractor business. To start, here are some simple tips to market your business
The number one way to boost sales is by improving customer service. Customers want a hassle-free experience, answers to their questions and a relationship. In fact, 82% of homeowners say that their satisfaction with an HVAC company’s service is the top reason they will write a review. However, many companies treat customer service as an afterthought. To get ahead, follow these six pro tips for improving customer service.
If a potential customer calls the company and leaves a voicemail, it’s important to make the caller feel like they’re the only priority. A positive first impression can go a long way in a long-term relationship, so it’s important to treat every caller like they’re your only customer. Even if they prefer texting or emailing, HVAC technicians need to respond promptly to every request.
A solid SEO strategy is crucial to HVAC contractor marketing. In addition to creating a high-quality website, this type of marketing will include local SEO and technical SEO, content production, link building, and keyword research. If done correctly, an HVAC SEO campaign can help a contractor’s website reach higher rankings in search engines. An HVAC SEO account manager will analyze organic traffic, core digital marketing metrics, and other information, compiling the results into an easy-to-read report.
On-page SEO refers to the techniques that are used on web pages to make them search-engine-friendly. The title and meta description of each page should contain a catchphrase that reflects what they do. Meta descriptions, on the other hand, are used to increase click-through rates. In addition to keywords, HTML tags, and page markup are used to attract visitors to the website. HVAC SEO services should be transparent enough to show results and explain their ROI.
Social media marketing
If you own a HVAC business, you can make social media a vital part of your advertising campaign. Twitter, for example, provides an ad service that allows HVAC contractors to target a particular market with PPC ads. You can also make use of YouTube to create videos that explain HVAC problems and customer testimonials. These videos can then be shared with your followers via other social media sites. Here are some strategies you can use to maximize the effectiveness of your HVAC social media marketing strategy.
First, choose which social media platforms to focus on for your HVAC business. Facebook has more than two billion monthly active users. Besides Facebook, you should also establish profiles on other social media sites. Lastly, choose the type of content you want to post to attract new customers and audiences. You can post text, videos, or even ads. Make sure to analyze the content before releasing it to your audience. After all, the aim is to make it more engaging for them!
When it comes to HVAC contractor marketing, PPC is a powerful method. However, it’s not for the faint of heart. First, you must research your target audience, and identify keywords for your campaign. Keyword research will tell you what phrases and keywords people search for with the intention of buying. You also need to identify negative keywords, such as “air conditioning” and “acquisition.”
Ads for HVAC contractors can be placed in search results, and you can control the placement and copy. There are three types of PPC ads: paid search ads, display ads, and remarketing ads. Pay-per-click ads show up when people are searching for HVAC products and services. While this type of marketing is more expensive than traditional advertising, it can generate consistent leads and calls from real customers. PPC is an excellent choice for HVAC contractors looking for an easy, cost-effective way to increase traffic to their website.