Instagram is one of the most popular social networks in the online world today, and guaranteeing your company’s territory on it is a smart move to find new potential customers.
How to get more followers on Instagram?
The network has grown impressively in recent years, reaching more than 500 million active users, surpassing social media such as Twitter, Pinterest, and the popular Snapchat.
Knowing how to communicate with your audience this way guarantees a good advantage for your company. Still, before that, you need to know how to get followers involved with your publications.
With that in mind, today, we’ve broken down six ways to get new Instagram followers for your brand. Read on to learn more!
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best time to post
According to statistics, the best times to post images on Instagram during the week are between 5:00 p.m. and 6:00 p.m. There are more users on the social network in the afternoon on weekends (Saturdays and Sundays). If we are talking about posts for Instagram Stories (known posts deleted within 24 hours), we could use the same rule.
However, this may not be the rule for you; in many cases, these hours may not suit your audience for various reasons. The first is to know your audience and understand what time they might be accessing the social network. And how often.
So if you have an Instagram profile dedicated to people who work night shifts, for example, maybe the hours dictated by statistics are incorrect, or if your audience is homemakers with more than two children, they might have time to see your Instagram at different times.
Suppose you want to get followers on Instagram. In that case, there is a tool called Icon square, with which, in addition to knowing when is the best time for your publications, you can also know other data, such as the users who like your publications the most and the filters to generate most likes.
Connect your Instagram to other social networks
publicize your profile and increase your followers. The first thing you should do is connect your account to other social networks.
To do this, go to the application options area, select “linked accounts” in Settings, and then select the alternatives according to your preferences.
Learn to use hashtags
The hashtag is created from the number symbol (#) with the word you want to present as a description of the given publication.
You must have seen some super popular ones like #lookdeldia or #instafood in posts on Instagram, Twitter, and even on Facebook.
Using this resource correctly makes it easier for users to find your business and allows you to organize your content by category within the network.
Always use hashtags that are directly related to your image and avoid clutter.
As much as this increases the reach of your business, it disrupts the user experience that already accompanies your posts.
Look for exciting photos.
Another factor that makes a big difference in Instagram user engagement is the quality of the photos you post.
Don’t be afraid to use angles, experience good lighting, or choose good quality when taking pictures. This difference can guarantee a lot of likes and attract the attention of anyone scrolling through the timeline.
It’s also essential to define a specific visual identity for your business, so you’ll have a better chance of having your photo recognized anywhere on the social network.
Also, remember that it is essential to understand what makes your buyer successful. Experimentation is key to aligning your brand with the public’s interests, which is a crucial step in guaranteeing engagement.
Be present in the network
Your social media presence is significant in keeping the public interested in your content. There’s no point in following all the advice, posting amazing photos, and writing the best comments weekly.
To increase engagement, you need to be a heavy social network user. Don’t skimp on ‘liking’ other users’ photos, comment when you have something relevant to say (no advertising masquerading as a comment), and keep a good posting pace.
It’s also worth sharing images from other accounts in your area. You might earn a mention later by linking to your profile.
Connection of fuel in your account
If you don’t take the initiative, your posts won’t be interactions. So take the first step and stimulate these new contacts. Like, comment, bookmark the most incredible photos you find, and always opt for posts related to your business or from influencers in the field.
A good alternative is to start a conversation with users in your posts or know how to respond to those who take the time to comment on your photos. This shows that you are active and interested in your visitors.
Take advantage of the sponsored posts in alternative
As with Facebook ads, Instagram’s use of sponsored posts allows you to segment your audience of interest, which greatly optimizes the results of your campaigns.
Take advantage of the open possibilities of inserting sponsored messages to promote events, offer benefits and attract the attention of the public who are still not following your business, guaranteeing access to your news by more users.