Healthcare Website Design for Better Results

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The taxonomies on many websites are superb or even decent, but some healthcare websites are not so logically arranged. One operative rule in healthcare website design is to organize information in a logical and persistent manner so that visitors know where they are. By creating a central hub page, providers can easily provide visitors with the information they need. Using real photographs of people and places is an excellent idea, as is creating an interactive form.

Create a central hub page for providers

In healthcare website design, creating a central hub page for providers is a crucial step. The average visitor to a website may not have the time to perform in-depth research. If they can’t find the information they are looking for immediately, they’re likely to leave. If they can’t find what they’re looking for, they’ll quickly move on to another website. A central hub page will allow visitors to easily navigate to the information they’re seeking.

Create interactive forms

If you want to attract new patients, you must implement an interactive form on your healthcare website. Such forms will allow your patients to fill out vital medical information easily. They should be responsive and mobile-friendly. Additionally, you must include call-to-action buttons so that patients can take action. These actions may include scheduling an appointment, filling a prescription, or requesting referrals. Creating a patient account is a great way to add convenience to scanning the website.

Use real photos

A good healthcare website should feature real photos of patients. A lot of website designs feature stock photos that don’t give the true impression of the hospital. These photos can even make your website look cheap. To avoid this, use high-quality photographs of patients instead. Besides, you can add videos for enhanced engagement. However, keep in mind that not all medical website design is photo-friendly. For best results, use original photos.

Make it easy for visitors to find information

When it comes to designing healthcare websites, making it easy for visitors to find the information they need is critical. The navigation bar on Premier Women’s Care of Southwest Florida shows visitors three different ways to engage with the content on the website. Visitors are directed to these pages based on their interest and needs. Likewise, the health center’s main page has information about its doctor, the services it offers, and the conditions it treats.

Make it easy to navigate

One of the most important things to consider when designing a healthcare website is how to make it easy to navigate. While many websites have decent or excellent taxonomies, others are too complex and confusing. One of the most important design principles for any website is to keep the information organized and consistent, and to make it easy to find the information you need. A good example is the Department of Health website. This example shows how a simple navigation system can make it easier to find information.

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