The latest report by IMARC Group, titled “India Social Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the India social commerce market is expected to exhibit a CAGR of 35.70% during 2022-2027.
India Social Commerce Market Overview:
Social commerce represents the use of social networking sites, such as Facebook, Pinterest, Instagram, etc., for promoting, selling, and buying goods or services. It is a subset of electronic commerce and is based on various business models, including business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), etc. These social commerce business models enable the users to utilize the platforms for online selling, buying, and delivery of apparel, health supplements, home products, beauty care items, etc.
They aid in improving brand reach, search engine ranking, profit margins, traffic, etc. Consequently, social commerce sites are in high demand among local and business owners in India.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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India Social Commerce Market Trends:
The increasing digitization levels and the rising usage of social e-commerce channels that allow organizations to conduct business without maintaining a physical presence and help minimize infrastructure and overhead costs are among the key factors driving the India social commerce market. Furthermore, the growing penetration of high-speed internet and the elevating utilization of smartphones, laptops, tablets, etc., to access social media channels are also positively influencing the market growth across the country.
Besides this, the development of electronic commerce platforms with artificial intelligence (AI)-enabled chatbots and voice assistants that can predict consumer behavior and optimize the user experience is acting as another significant-growth-inducing factor. Additionally, the inflating investments from several individual investors, venture capital (VCs) funds, private equity (PE), etc., and the emerging trend of extensive promotional activities and brand endorsements on social media are expected to propel the India social commerce market in the coming years.
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Key Market Segmentation Breakup by:
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Laptops and PCs
- Personal and Beauty Care
- Home Products
- Health Supplements
- Food and Beverages
Breakup by Region:
- North India
- West and Central India
- South India
- East India
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
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Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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