The latest report by IMARC Group, titled “India Reusable Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the India reusable sanitary napkin market reached a value of INR 73.4 Crore in 2021. Looking forward, IMARC Group expects the market to reach INR 203.5 Crore by 2027, exhibiting at a CAGR of 19.4% during 2022-2027.
India Reusable Sanitary Napkin Market Overview:
Reusable sanitary napkins refer to feminine sanitation products which are an alternative to disposable menstrual cups or sanitary napkins. They products are mainly made from various layers of absorbent fabrics, such as bamboo, cotton flannel, hemp, synthetic, etc., that are used by women during menstruation. Compared to disposable pads, reusable sanitary napkins are more hygienic on account of the absence of toxic materials. They are widely available in supermarkets, pharmacies, hypermarkets, online stores, etc., across India.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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India Reusable Sanitary Napkin Market Trends:
The escalating prevalence of skin allergies and urinary tract infections (UTIs), owing to the chemicals present in disposable napkins, is primarily driving the India reusable sanitary napkin market. Besides this, the rising working women population and the growing awareness towards menstrual health and hygiene are further augmenting the market growth. Apart from this, the development of unique marketing strategies by the leading manufacturers, including celebrity endorsements and social media marketing for reaching out to a larger consumer base, is also catalyzing the market across India.
Moreover, several policies by the government bodies for promoting the product utilization, particularly across the rural parts of the country, are acting as significant growth-inducing factors. Furthermore, the introduction of various innovative technologies in the production process that use natural materials, such as cotton, banana fiber, hemp, etc., is expected to bolster the India reusable sanitary napkins market in the coming years.
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The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Eco Femme
- Pee Safe (Redcliffe Hygiene Pvt. Ltd.)
- Rebelle Pads
- Relief Line
- Sanfe (Redroom Technology Pvt. Ltd.)
- Soch Green
Key Market Segmentation Breakup by:
- Supermarkets and Hypermarkets
Breakup by Region:
- South India
- North India
- West and Central India
- East India
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Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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