Facebook effectively applies the concepts of psychology of users and user experience design throughout the site. (followers on facebook) However you choose to use Facebook, there’s a chance high that you’ve formed habits based on mental patterns you didn’t even know about.In this article, we’ll look at how Facebook utilizes the principles of the psychology of consumers to make its product more appealing and how these behaviors are linked to the triggers used to create the most effective advertising. Click Here
In the final part, we’ll examine some instances of advertisements that alter psychological and emotional signals to the maximum extent so that you can make your advertisements more appealing.
The Psychology of Facebook: Why We ‘Like’ Facebook So Much
Facebook and its members provide a whole food for psychologists and researchers. With the awe-inspiring popularity of Facebook as a platform for media and its unstoppable dominance over
the social media space, many research and academic institutions have put their microscopes over the site, and the way users utilize it in recent times. One of the most well-known of these is Pew Research Center. Pew Research Center provides a wealth of information on how users use Facebook.
Facebook is Comfortably Passive
One of the most significant benefits of Facebook is that it permits users to view a vast amount of what’s happening with their friends and acquaintances without sharing any information. Much like a character from the film, with an ethereal ceiling full of CCTV monitors, we can look into our friend’s life details while providing little, if anything, in exchange.
While the image of the “oversharing” Facebook user remains popular (and we all have someone who fits that description), it’s not as prevalent as you’d imagine. Many people rarely post original content or updates they create on their own.
Information obtained from Pew Research Center indicates that:
- Just 10 percent of Facebook users update their status at least once daily.
- Only 4% of Facebook users update their profile more often than once daily.
- Around 25 percent of Facebook users never or rarely alter their status
So, what exactly is this all about? It all is based on the personality of the person being questioned.Get more followers on facebook
5 Major Personality Traits of Facebook Users
With over 1.5 billion active users per month, Facebook is the largest social network in the world, by an acceptable distance between countries. With such a sizeable worldwide audience, one could easily believe that there are hundreds (or many more) of distinct personality profiles on Facebook’s user base. Although this could be the case, there are only five primary personality traits visible in the behavior of Facebook users. Psychologists refer to these traits as the core aspects of personality. They include:
Note: The usage for “extraversion” above is intentional and is not an error. For more information on the intriguing (if you’re a word geek) meaning of “extraversion” versus the more typical and conventional “extroversion,” read this article on Scientific American.
Even the most boring person can have a multi-dimensional personality. Everyone is not limited to some or all of these characteristics – they are evident in everyone at some point and can change in response to circumstances. But, which of these characteristics is most prominent in someone’s personality will affect how they behave on Facebook.Read more
The psychology behind Facebook ads and the need to check them regularly
In analyzing Facebook status updates using the lens of five personality traits that define the average person, the researchers from Brunel University, England, were able to determine with reasonable precision the kinds of updates individuals post based on the personality type of their users:
- Agreeable people tend to be more accommodating and cooperative and enjoy better interpersonal relationships. Therefore, friendly people frequently utilize Facebook to maintain relationships with friends on Facebook and place a high value on genuine, authentic interactions and keeping in touch with those they cherish. Also, agreeable people were less likely to criticize other people on Facebook.
- Conscientious people tend to be responsible. They possess a strong work ethic and are generally organized. Moral people tend to utilize Facebook more rarely than less so; however, when they use it, they tend to remain more discrete and avoid controversial subjects. Conscientious people are also more likely to refrain from slandering people on Facebook.
- Not surprisingly, extroverts update and post their status on Facebook the most often. They are lively, enthusiastic, and generally positive. They take advantage of Facebook features that allow frequent updates and communications (such as Messenger) and regularly update their status to keep in touch with their many social networks.
- People who display the highest levels of transparency also tend to update their status on Facebook and regularly share their content. But, unlike extroverts, people with a very open personality tend to be more interested in pursuing new ideas and concepts through Facebook instead of casually socializing. This kind of user utilizes Facebook (and various other platforms for social networking) to learn and discover new knowledge.
- Most neurotics exhibit behaviors and traits that are viewed negatively, like low self-esteem and, in extreme cases, more intense anxiety. People with neurotic tend to be more likely to share updates regarding their relationships with one another to help counter the perception that their relationships are not strong or seek validation and recognition. People with neuroticism are also more likely to engage with personal rants on Facebook since neuroticism is closely linked to anxiety and heightened sensitivity to perceived dangers.
- Based on this study, it is possible to see predetermined (and probably familiar to you if using Facebook) patterns starting to emerge from the most basic analysis of Facebook user behavior. It’s not surprising that extroverts tend to display an egocentric tendency than people who are more agreeable and that neurotics look for validation through their social networks to make up for their perceived weaknesses.
But there’s a different psychological system that can have a significant impact on the way users make use of Facebook, which is the reward.
The Psychological Rewards of Using Facebook
We don’t use Facebook to keep track of old foes from high school or to discuss the most recent atrocities on the campaign trail. We use it because it is enjoyable, and we gain an immediate sense of satisfaction when we use it.
Note : how to get followers on facebook free
The psychology behind Facebook advertisements rat through a maze
As if rats hunt for food in mazes, we utilize Facebook because we create an incentive system over time. This is a system the brain adjusts to and then begins to crave.
Researchers from Germany studied this relationship between reward and motivation in a major study released in 2013. The study utilized images of participants’
brains to predict – and identify the behaviors observed among Facebook users.
The paper was published in the journal of science Frontiers in Human Neuroscience.
The report looked at responses to a specific region of the brain referred to as the nucleus accumbens,
an area of the brain that processes the feeling of pleasure triggered by sexual activity, food, and social status.
Researchers were shown photos of themselves and others with positive captions.
The images were the same as what Facebook users viewed on a Facebook News Feed.
Researchers discovered that specific synaptic activity in the nucleus of accumbens could accurately predict how people interact with Facebook.
The psychology behind Facebook ads. The nucleus of accumbens in the human brain
The location of the nucleus accumbens within the brain of a human
Ultimately, we’ve tried to discover the factors that make Facebook appealing. Based on our characteristics, we’re either passionate communicators
who want to build strong relationships or deeply insecure people with a strong desire for social acceptance.
We form strong habits because of the intrinsic satisfaction that results from uninvolved social acceptance,
which often gets stronger with time.
Facebook ads and their psychology are desperate.
There’s no reason we shouldn’t stop going through Facebook in secret.
But, this type of arousal is not new and is not exclusive to Facebook.
Indeed, marketers have been manipulating the same mental habits for a long time.
The Psychology of Advertising: How the Pros Persuade
Apart from actual clinical psychological studies,
modern-day advertising may be the most powerful evidence of how all psychological traits can be altered to convince us to buy items we do not require.
Suppose you agree with Jung’s theories on psychology or prefer the approach of Freud as you begin digging into how advertisers can manipulate our most intimate fears.
In that case, It’s pretty ridiculous how easy it could be to get us to perform actions.
We’ll discover shortly – many strategies that are the best methods employ in advertising
are closely connect with the emotional appeal to use Facebook and other social media platforms.
Selling an Idea
The smartest marketers know that people don’t need to spend money on things – they desire to make their lives easier. That’s why most advertisements (especially on television) do not focus on selling items; instead, they focus on selling lifestyles.
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